The inaugural Sugar Bowl Country Kickoff is kicking off in a big, big way. The all-day event, held Saturday, September 2, at the Caesars Superdome in New Orleans. will be headlined by Garth Brooks, with Lainey Wilson and the Nitty Gritty Dirt Band serving as the opening acts.
The Sugar Bowl Country Kickoff, expected to be an annual event on Labor Day weekend, is to celebrate the beginning of the college football season.
“Being asked to be part of the first ever Sugar Bowl Country Kickoff is an honor,” Brooks says. “The fun will be in getting to perform with legends Nitty Gritty and future legend Miss Wilson in front of arguably the greatest country music fans on the planet. Any trip to Louisiana is a guaranteed good time so PLEASE count me in!!”
Wilson spoke about being asked to open for Brooks, especially in her home state, in a video shared on social media.
Well hot dang y’all…I’m joining the one and only, @garthbrooks, in my home state of Louisiana at @CaesarsDome on Sep. 2 for the Sugar Bowl Country Kick-Off! Tickets go on sale July 21 at 10am CT. Y’all get ready! ⚜️@LouisianaTravel #feedyoursoul #onlylouisiana #garthatsugarbowl pic.twitter.com/tC5QZLHrDp
— Lainey Wilson (@laineywilson) July 12, 2023
Lieutenant Governor Billy Nungesser.also praised both Brooks and Wilson for agreeing to participate in the inaugural Sugar bowl.
“We are excited to have not just Garth Brooks in the Superdome, but also our very own Louisiana Music Ambassador and Louisiana native Lainey Wilson,” Nungesser says. “She rocked the world with us on our float in the Rose Parade and we know she will get the crowd rocking to welcome Garth to the stage in New Orleans. This lineup has all the makings of a great Louisiana Saturday night.”
Proceeds from the event will benefit the Allstate Sugar Bowl, in its support of numerous community programs, including backing the New Orleans Teacher Collective. Funds will also go toward existing scholarship programs and youth events that the Bowl supports annually.
“The Sugar Bowl Committee is always looking at ways to bring first-rate entertainment that will drive tourism in Louisiana,” says Sugar Bowl President Richard Briede. “While efforts have traditionally focused on sporting events, Russell Doussan and the Doussan Music Group have provided us the opportunity to add great music, another hallmark of the state, to the Sugar Bowl repertoire as we start a new football season.
“The Sugar Bowl is particularly pleased that proceeds from the event will help support the work our organization is doing in the community,” he adds.
Tickets be available beginning on Friday, July 21 at 10:00 AM. via, Ticketmaster.com. More information can be found at SugarBowlCountryKickOff.com.